SiriusXM wants to create a physical space whose focus will be a branded experience. This physical location will be a platform for their existing products and/or services. However, SiriusXM does not wanting to invest in a long term lease, but they do want to put themselves in front of new and existing customers. Thus, SiriusXM has decided to pursue the pop-up shop model. It will be located in urban centres for short periods of time (3-4 weeks) and then moved to other cities around the country.
We are tasked to design a space that is “an expression of the brand”, rather than a revenue-generating store, by utilizing established and emerging technology to connect with their audience.
Understanding Our Client
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Insights
From our research we were able to frame concrete goals we want to achieve by the end of this project and theses goals include:
